"The company has an approved patent for a seaweed cultivation method and have used many millions on research to make the product profitable. They have worked closely with SINTEF and other research institutions in Norway and abroad."
"On Dolmøy between Frøya and Hitra the company now builds a factory for processing and drying seaweed."
"The cultivation of seaweed can have a number of positive environmental consequences. (...) It's been calculated that kelp forests that have been grazed down to tie up 30-40 million tonnes of CO2 [and] can have a positive environmental impact on [fish] farms taking up nutrients that otherwise accumulate under the cages."
"Kelp can be an important source of income for many communities (...) giving opportunities for young people who want to start with something new. (...) Seaweed cultivation will become one of the biggest industries in Norway."
"Getting seaweed onto vegetable map must be a target. In a sustainability perspective, it is an absolutely wonderful product."
Translated from original article (in Norwegian): Tid for tare